Please use this identifier to cite or link to this item:
https://repository.ifla.org/handle/123456789/1064
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | IFLA Management and Marketing Section | - |
dc.contributor.editor | Gupta, Dinesh K. | - |
dc.contributor.editor | Koontz, Christie | - |
dc.contributor.editor | Massísimo, Àngels | - |
dc.date.accessioned | 2021-08-10T12:02:53Z | - |
dc.date.available | 2013 | - |
dc.date.available | 2021-08-10T12:02:53Z | - |
dc.date.issued | 2013 | - |
dc.identifier.isbn | 9783110281040 | - |
dc.identifier.uri | https://repository.ifla.org/handle/123456789/1064 | - |
dc.description.abstract | With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc. | en_US |
dc.language.iso | en | en_US |
dc.publisher | De Gruyter Saur | en_US |
dc.relation.ispartofseries | IFLA Publications Series;Vol. 159. | - |
dc.subject | Subject::Management and marketing | en_US |
dc.subject | Subject::Library marketing | en_US |
dc.subject | Subject::Library and information science | en_US |
dc.title | Marketing Library and Information Services II. A Global Outlook | en_US |
dc.type | Articles | en_US |
dc.type | Flagship Publications | en_US |
dc.type | Serials | en_US |
dc.rights.holder | International Federation of Library Associations and Institutions (IFLA) | en_US |
dc.audience | Audience::Management and Marketing Section | en_US |
ifla.oPubId | 7773 | en_US |
ifla.Unit | Units::Section::Management and Marketing Section | en_US |
Appears in Collections: | IFLA Publications |
Files in This Item:
File | Size | Format | |
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Ifla-publication-series-vol-159-cover.jpg | 44.82 kB | JPEG | View/Open |
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