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Title: Going Green, Green Greener with True Marketing and Strategic Planning: A Practical Approach with Illustrative Examples
Authors: Koontz, Christie
Keywords: Subject::Green libraries
Subject::Management and marketing
Subject::Strategic planning
Issue Date: 14-Sep-2022
Publisher: International Federation of Library Associations and Institutions (IFLA)
Series/Report no.: 87th IFLA World Library and Information Congress (WLIC);Satellite Meeting: Environment, Sustainability and Libraries (ENSULIB), Management and Marketing, Preservation and Conservation Sections
Abstract: Marketing is a process, a tried-and-true systematic approach for matching services and products to customers’ wants, needs, and desires within the resources and mission of the organization. Successful marketing is based upon a well-sculpted mission and organizational goals and objectives, a result of strategic planning. But success can be elusive if either marketing or strategic planning is conceived in isolation. This paper will discuss the necessary partnership and offer two illustrative examples for accomplishing “going green goals and objectives.”
Appears in Collections:World Library and Information Congress (WLIC) Materials

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