Berthiume, Guy2025-09-242025-09-242017-https://repository.ifla.org/handle/20.500.14598/6312Library and Archives Canada favours the use of social media to promote our collection and to spread the word about our events, partnerships and programs, and the services we offer. The cornerstones of our strategy are awareness, engagement and collaboration. This paper provides an overview of our social media strategy, with examples of specific campaigns.enAttribution 4.0 Internationalhttps://creativecommons.org/licenses/by/4.0/Articlehttps://2018.ifla.org/open accessSocial media