CC BY 4.0Koontz, Christie2024-05-272024-03-062024-05-272024-05-27https://repository.ifla.org/handle/20.500.14598/3347Presentation by Dr. Christie Koonz [Florida State University, USA] at the IFLA Management and Marketing Section Midterm meeting in Lima, Peru on 6 March 2024.enhttps://creativecommons.org/licenses/by/4.0/Subject::Library managementSubject::ManagementSubject::Management and marketingSubject::Professional UnitsA practical guide to TRUE marketing: Marketing library and information servicesEvents MaterialsInternational Federation of Library Associations and Institutions (IFLA)