Koontz, Christie2025-09-242025-09-242014https://repository.ifla.org/handle/20.500.14598/5662Libraries, gather data on a daily basis to present answers, build knowledge, or solve problems for customers. Why not direct these same processes of research and fact-finding toward organizational problems? Organizations such as libraries hold and have access to a wealth of data that can reveal the needs and interests of customers. Having an estimate of population-served based upon geographic market area, provides accurate basis for creation of a wide-range of valuable customer data.engAttribution 3.0 Unportedhttps://creativecommons.org/licenses/by/3.0/Articlehttp://conference.ifla.org/ifla80/open access