IFLA Management and Marketing SectionGupta, Dinesh K.Koontz, ChristieMassísimo, Àngels2021-08-1020132021-08-1020139783110281040https://repository.ifla.org/handle/20.500.14598/1064With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.enSubject::Management and marketingSubject::Library marketingSubject::Library and information scienceArticlesInternational Federation of Library Associations and Institutions (IFLA)