CC BY 4.0Colegio de Bibliotecologos del Peru2024-05-272024-03-062024-05-272024-05-27https://repository.ifla.org/handle/20.500.14598/3353Presentation by Colegio de Bibliotecologos del Peru at the IFLA Management and Marketing Section Midterm meeting in Lima, Peru on 6 March 2024.enhttps://creativecommons.org/licenses/by/4.0/Subject::Library managementSubject::ManagementSubject::Management and marketingSubject::Library marketingSubject::Professional UnitsMarketing strategies used in the College of Librarians of PeruEvents MaterialsInternational Federation of Library Associations and Institutions (IFLA)