CC BY 4.0Matumba, Muvhulawa Romeo2024-05-272024-03-062024-05-272024-05-27https://repository.ifla.org/handle/20.500.14598/3350Presentation by Muvhulawa Romeo Matumba, [Durban University of Technology, South Africa] at the IFLA Management and Marketing Section Midterm meeting in Lima, Peru on 6 March 2024.enhttps://creativecommons.org/licenses/by/4.0/Subject::Library marketingSubject::Management and marketingSubject::Library managementSubject::ManagementSubject::Professional UnitsBenefits of developing and exploring library marketing plans in South Africa: A DUT experienceEvents MaterialsInternational Federation of Library Associations and Institutions (IFLA)