IFLA Management and Marketing SectionGupta, Dinesh K.Savard, Réjean2021-08-0520112021-08-0520119783110263312https://repository.ifla.org/handle/20.500.14598/987Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.enSubject::Management and marketingSubject::Library marketingSubject::Web 2.0Flagship PublicationsInternational Federation of Library Associations and Institutions (IFLA)