Marques, Maria Beatriz2025-09-242025-09-242017Basset, J. C.(1996). Le dialogue interreligieux. Histoire et avenir. Paris: Cerf. Borges, A. (2008-2009). Religião, religiões e diálogo inter-religioso. Revista Portuguesa de História, t. XL (2008/2009) p. 9-44. Universidade de Coimbra. Borges, A. (2016). Deus. Religiões. (In)Felicidade.Lisboa: Gradiva. Brecht, S. (2011). Marketing 3.0 – New Issues in Marketing: From Integrated Marketing Communication to the Marketing of Sustainable Leaders. Stuttgart Media University. Gabriel, M. (2010). Marketing na era digital: conceitos, plataformas e estratégias. São Paulo: Novatec Editora Gabriel. Giddens, A. (2000). O mundo na era da globalização. 1ª ed. Lisboa : Presença. Habermas, J. (2012). A transformação estrutural da esfera pública: investigações sobre uma categoria da sociedade burguesa. Lisboa: Fundação Calouste Gulbenkian. IFLA (2008). The IFLA Multicultural Library Manifesto: The Multicultural Library – a gateway to a cultural diverse society in dialogue. Kotler, P.; Kartajaya, H., Setiawan, I. (2010). Marketing 3.0: From Products to Customers to the Human Spirit. New Jersey, John Wiley & Sons, Inc. Kotler, P.; Kartajaya, H. , Setiawan, I. (2017). Marketing 4.0: Moving from Traditional to Digital. New Jersey, John Wiley & Sons, Inc. Lopes, J. V.; Avillez, F. (2011). Diálogo inter-religioso no tempo e 33 ideias para pensar e agir. Lisboa, Acidi. Marques, M. B. P. S. M. (2012). A satisfação do cliente de serviços de informação: As bibliotecas públicas da Região Centro. Retrieved from http:// hdl.handle.net/10316/20462. Marques, M. B.. P. S. (2014). Inovation management based on customer satisfaction: the grounds for decisions in scenario of the Knowledge Society. In Effective project management through the integration of knowledge and innovation. Pennsylvania: IGI Global, Cap. 13,. 227-257. Panikkar, R. (1993). Religión (Diálogo intrarreligioso). In Floristan C.; Tamayo, J. J. (Eds). Conceptos fundamentales del cristianismo. Madrid: Trotta. Panikkar, R. (1998). Entre Dieu et le cosmos. Paris: Albin Michel. Panikkar, R. (2001). L ́incontro indispensabile: dialogo delle religioni. Milano: Jaca Book. Tillard, J. M. R. (2001). Dialogare per non morire. Bologna: EDB.https://repository.ifla.org/handle/20.500.14598/6068This article is part of a new approach to Library Management based on the concept of New Public Management, which assigns new functions and new responsibilities to these cultural facilities. In this context, the social responsibility of libraries to develop their activities without any kind of discrimination, places them as privileged assets for the development of the Information Society, as spaces of discussion and religious freedom. Within the scope of initiatives developed by Portuguese libraries, the topic of Religion and Interreligious Dialogue has been debated very little, although it has become one of the serious problems of the contemporary world. Now, peace in the world depends on peace between religions, and the latter on the pluralistic, tolerant, universal and multicultural dialogue that is to begin. This dialogue implies the existence of global ethical criteria and the consensus and application of diverse presuppositions: the clarification between religious and sacred; The understanding of the concept of Revelation and of Sacred Books; The need for a historical-critical reading of the Sacred Books and the separation of Churches and State. Interreligious Dialogue is the only weapon in the contemporary world to fight the threats of terror from all over the world that affect Catholics, Protestants, Muslims, Buddhists, Hindus, agnostics, atheists and so on. Therefore, all initiatives developed by libraries in this context must take priority in all their communication strategies, regardless their target segment (youth, adults, students, teachers, politicians, ethnic and linguistic minorities, refugees, etc.), the added value of the Interreligious Dialogue for Peace in the world and for local communities.engAttribution 4.0 Internationalhttps://creativecommons.org/licenses/by/4.0/Articlehttp://2017.ifla.org/open accessKnowledge SocietySocial Responsibility of LibrariesInterreligious DialogueMarketing of LibrariesCommunication Strategies