Please use this identifier to cite or link to this item:
https://repository.ifla.org/handle/123456789/2084
Title: | Going Green, Green Greener with True Marketing and Strategic Planning: A Practical Approach with Illustrative Examples |
Authors: | Koontz, Christie |
Keywords: | Subject::Green libraries Subject::Management and marketing Subject::Strategic planning Subject::Sustainability |
Issue Date: | 14-Sep-2022 |
Publisher: | International Federation of Library Associations and Institutions (IFLA) |
Series/Report no.: | 87th IFLA World Library and Information Congress (WLIC);Satellite Meeting: Environment, Sustainability and Libraries (ENSULIB), Management and Marketing, Preservation and Conservation Sections |
Abstract: | Marketing is a process, a tried-and-true systematic approach for matching services and products to customers’ wants, needs, and desires within the resources and mission of the organization. Successful marketing is based upon a well-sculpted mission and organizational goals and objectives, a result of strategic planning. But success can be elusive if either marketing or strategic planning is conceived in isolation. This paper will discuss the necessary partnership and offer two illustrative examples for accomplishing “going green goals and objectives.” |
URI: | https://2022.ifla.org/ https://repository.ifla.org/handle/123456789/2084 |
Appears in Collections: | World Library and Information Congress (WLIC) Materials |
Files in This Item:
File | Size | Format | |
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s5-2022-koontz-en.pdf | 331.84 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License