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dc.contributor.authorIFLA Management and Marketing Section-
dc.contributor.editorGupta, Dinesh K.-
dc.contributor.editorKoontz, Christie-
dc.contributor.editorMassísimo, Àngels-
dc.description.abstractWith contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.en_US
dc.publisherDe Gruyter Sauren_US
dc.relation.ispartofseriesIFLA Publications Series;Vol. 159.-
dc.subjectSubject::Management and marketingen_US
dc.subjectSubject::Library marketingen_US
dc.subjectSubject::Library and information scienceen_US
dc.titleMarketing Library and Information Services II. A Global Outlooken_US
dc.typeFlagship Publicationsen_US
dc.rights.holderInternational Federation of Library Associations and Institutions (IFLA)en_US
dc.audienceAudience::Management and Marketing Sectionen_US
ifla.UnitUnits::Section::Management and Marketing Sectionen_US
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