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https://repository.ifla.org/handle/123456789/987Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | IFLA Management and Marketing Section | - |
| dc.contributor.editor | Gupta, Dinesh K. | - |
| dc.contributor.editor | Savard, Réjean | - |
| dc.date.accessioned | 2021-08-05T13:04:52Z | - |
| dc.date.available | 2011 | - |
| dc.date.available | 2021-08-05T13:04:52Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.isbn | 9783110263312 | - |
| dc.identifier.uri | https://repository.ifla.org/handle/123456789/987 | - |
| dc.description.abstract | Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | De Gruyter Saur | en_US |
| dc.relation.ispartofseries | IFLA Publications Series;Vol. 145. | - |
| dc.subject | Subject::Management and marketing | en_US |
| dc.subject | Subject::Library marketing | en_US |
| dc.subject | Subject::Web 2.0 | en_US |
| dc.title | Marketing Libraries in Web 2.0 World | en_US |
| dc.type | Flagship Publications | en_US |
| dc.type | Serials | en_US |
| dc.type | Standards | en_US |
| dc.rights.holder | International Federation of Library Associations and Institutions (IFLA) | en_US |
| dc.audience | Audience::Management and Marketing Section | en_US |
| ifla.oPubId | 5631 | en_US |
| ifla.Unit | Units::Section::Management and Marketing Section | en_US |
| Appears in Collections: | IFLA Publications | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Ifla-publication-series-vol-145-cover.gif | Cover of IFLA Publication Series 145 | 14.41 kB | GIF |  View/Open |
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