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dc.contributor.authorIFLA Management and Marketing Section-
dc.contributor.editorGupta, Dinesh K.-
dc.contributor.editorSavard, Réjean-
dc.description.abstractMarketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.en_US
dc.publisherDe Gruyter Sauren_US
dc.relation.ispartofseriesIFLA Publications Series;Vol. 145.-
dc.subjectSubject::Management and marketingen_US
dc.subjectSubject::Library marketingen_US
dc.subjectSubject::Web 2.0en_US
dc.titleMarketing Libraries in Web 2.0 Worlden_US
dc.typeFlagship Publicationsen_US
dc.rights.holderInternational Federation of Library Associations and Institutions (IFLA)en_US
dc.audienceAudience::Management and Marketing Sectionen_US
ifla.UnitUnits::Section::Management and Marketing Sectionen_US
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