Leaving no one Behind: Marketing Sustainable Libraries

Abstract

We are in what the UN has called the decade of action. This is a decisive decade for our world in which must include everyone in our efforts towards development. Invariably, when we work towards this goal, we are going to have to advocate for libraries and this inherently includes marketing sustainable libraries. Libraries are helping to achieve development for a better world through programs and services that promote culture, equity, justice, and environmental resilience and advocate for broadband for all. The goal of the ALA UN 2030 Sustainable Development Goals (SDGs) Task Force was to support libraries helping communities achieve the SDGs by creating a multi-year strategic plan for the American Library Association. One of the results was the developing of marketing resources for libraries to demonstrate how they are accelerating development in their communities. Recommendations include using the marketing resources developed by ALA, developing guides for librarians and library patrons, and position libraries as key players at the national and global level to generate change.