Going Green, Green Greener with True Marketing and Strategic Planning: A Practical Approach with Illustrative Examples

Simple item page
dc.audienceAudience::Environment, Sustainability and Libraries Sectionen_US
dc.audienceAudience::Management and Marketing Sectionen_US
dc.audienceAudience::Preservation and Conservation Sectionen_US
dc.contributor.authorKoontz, Christie
dc.coverage.spatialLocation::United States of Americaen_US
dc.date.accessioned2022-09-14T10:36:15Z
dc.date.available2022-09-14
dc.date.available2022-09-14T10:36:15Z
dc.date.issued2022-09-14
dc.description.abstractMarketing is a process, a tried-and-true systematic approach for matching services and products to customers’ wants, needs, and desires within the resources and mission of the organization. Successful marketing is based upon a well-sculpted mission and organizational goals and objectives, a result of strategic planning. But success can be elusive if either marketing or strategic planning is conceived in isolation. This paper will discuss the necessary partnership and offer two illustrative examples for accomplishing “going green goals and objectives.”en_US
dc.identifier.urihttps://2022.ifla.org/
dc.identifier.urihttps://repository.ifla.org/handle/20.500.14598/2084
dc.language.isoenen_US
dc.publisherInternational Federation of Library Associations and Institutions (IFLA)en_US
dc.relation.ispartofseries87th IFLA World Library and Information Congress (WLIC);Satellite Meeting: Environment, Sustainability and Libraries (ENSULIB), Management and Marketing, Preservation and Conservation Sections
dc.rights.holderChristie Koontzen_US
dc.rights.licenseCC BY 4.0en_US
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/en_US
dc.subjectSubject::Green librariesen_US
dc.subjectSubject::Management and marketingen_US
dc.subjectSubject::Strategic planningen_US
dc.subjectSubject::Sustainabilityen_US
dc.titleGoing Green, Green Greener with True Marketing and Strategic Planning: A Practical Approach with Illustrative Examplesen_US
dc.typeArticlesen_US
dc.typeEvents Materialsen_US
ifla.UnitUnits::Section::Environment, Sustainability and Libraries Sectionen_US
ifla.UnitUnits::Section::Management and Marketing Sectionen_US
ifla.UnitUnits::Section::Preservation and Conservation Sectionen_US
ifla.oPubId0en_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
s5-2022-koontz-en.pdf
Size:
331.84 KB
Format:
Adobe Portable Document Format
Description:
Going Green, Green Greener with True Marketing and Strategic Planning: A Practical Approach with Illustrative Examples
Download

Collections

World Library and Information Congress (WLIC) Materials