Developing and launching effective and engaging videos without breaking the bank
| dc.audience | Audience::Audience::Management and Marketing Section | |
| dc.conference.sessionType | Management and Marketing | |
| dc.contributor.author | Cushon, Kate | |
| dc.contributor.author | Nowlan, Gillian | |
| dc.date.accessioned | 2025-09-24T08:02:32Z | |
| dc.date.available | 2025-09-24T08:02:32Z | |
| dc.date.issued | 2013 | |
| dc.description.abstract | We have leveraged a number of free or cheap resources (and the occasional not-so-cheap resource) to create, distribute, promote, and update videos to promote and educate about library resources and services. These videos can be created by almost anyone with a bit of patience and willingness to learn. This presentation will essentially be a lesson in creating effective videos, quickly and inexpensively. It will focus on practical instructions and demonstrations, with framing information on pedagogy and the legal/moral issues we have encountered. In brief, the lesson cover six steps: 1. Planning the video. 2. Creating and gathering the raw material for the video: digital photos and images, screencaps, videos, links, text-based files, etc. 3. Recording a screencast with voice recording. 4. Editing the screencast and voice recording. 5. Posting and promoting the finished video. 6. Updating videos with new or changed information. Our presentation offers attendees practical ways to create videos that do not require significant monetary investments, while demystifying the creation process for even rudimentary experts. All materials and links, as well as supplmentary information, is available on our session Prezi: http://bit.ly/141eQZo | en |
| dc.identifier.citation | Beales, D. L. (2011). Screencasting: Basic knowledge for the medical librarian. Journal of Hospital Librarianship, 11(1), 87-93. doi: 10.1080/15323269.2011.538630 Bailey, J. (2012). Informal screencasting: Results of a customer-satisfaction survey with a convenience sample. New Library World, 113(1/2), 7-26. doi: 10.1108/03074801211199013 Margayan, A., Littlejohn, A., & Vojt, G. (2011) Are digital natives a myth or reality? University students’ use of digital technologies. Computers & Education 56(2), 429-440. doi: http://dx.doi.org/10.1016/j.compedu.2010.09.004 Mestre, L. (2012). Student preference for tutorial design: A usability study. Reference Services Review, 40(2), 258-276. doi: 10.1108/00907321211228318 Schumacher, B. S., & Hendrix, D. (2012). Developing a communications plan for library screencasts. Journal of Library Innovation, 3(2), 1-17. Wakimoto, D., & Soules, A. (2011). Evaluating accessibility features of tutorial creation software. Library Hi Tech, 29(1), 122-136. doi: 10.1108/07378831111116958 Wyant, N. (2013). The effectiveness of online video tutorials as supplemental library instruction. Kansas Library Association College and University Libraries Section Proceedings, 3 doi: 10.4148/culs.v1i0.1835 | |
| dc.identifier.relatedurl | http://2013.ifla.org | |
| dc.identifier.uri | https://repository.ifla.org/handle/20.500.14598/5105 | |
| dc.language.iso | en | |
| dc.rights | Attribution 3.0 Unported | |
| dc.rights.accessRights | open access | |
| dc.rights.uri | https://creativecommons.org/licenses/by/3.0/ | |
| dc.subject.keyword | Marketing | |
| dc.subject.keyword | education | |
| dc.subject.keyword | technology | |
| dc.subject.keyword | promotion | |
| dc.subject.keyword | web | |
| dc.title | Developing and launching effective and engaging videos without breaking the bank | en |
| dc.type | Article | |
| ifla.Unit | Section:Management and Marketing Section | |
| ifla.oPubId | https://library.ifla.org/id/eprint/145/ |
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