Expand your reach in a digital world

dc.audience	Audience::Management and Marketing Section
dc.conference.sessionType	Management and Marketing
dc.conference.venue	Kuala Lumpur Convention Centre
dc.contributor.author	Brzezińska, Ana
dc.date.accessioned	2025-09-24T09:07:45Z
dc.date.available	2025-09-24T09:07:45Z
dc.date.issued	2017
dc.description.abstract	How do we answer the fast changing needs of our audiences? How we define who they are, and what is attractive to them? What can we learn from the best designed campaigns that target their audiences with great accuracy? And is there a way to avoid mistakes that can cost us a lot if we make bad decisions? This paper is an overview of how we can reach and keep a larger audience with the message we send, by analysing several cases of successful marketing campaigns: both from the commercial, and non-profit sector.	en
dc.identifier.citation	-
dc.identifier.relatedurl	https://2018.ifla.org/
dc.identifier.uri	https://repository.ifla.org/handle/20.500.14598/6418
dc.language.iso	en
dc.rights	Attribution 4.0 International
dc.rights.accessRights	open access
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/
dc.subject.keyword	Media
dc.subject.keyword	digital
dc.subject.keyword	audience
dc.subject.keyword	crossmedia
dc.subject.keyword	technology
dc.title	Expand your reach in a digital world	en
dc.type	Article
ifla.Unit	Section:Management and Marketing Section
ifla.oPubId	https://library.ifla.org/id/eprint/2270/

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