Transnational Tools and Activities to Promote the Local Culture: case of the promotion of Latvian author’s literary contribution as a part of Siberian culture

Abstract

In the article, I focus to one of the phenomena of the globalization - transnational network, which turned out a successful activity to promote the local cultural history. The study is based in the case of creating a process of the article in Siberian cultural media about Latvian author M, Vanaga (Melānija Vanaga) and her novel „Veļupes krastā”, an autobiographical work about exiled peoples life in Siberia in the middle of the 20th century.

The study has interdisciplinary approach; it involves social, medial and cultural processes. The visualization of the network based on the certain activity (threshold) helps to reveal social mechanisms and to outline the boundaries and distinctions between different cultures in both local and transnational level. Description of the communication in the network partly answers to questions: what are the common values and the goal of the network? What bonds together local and foreign people and how museums and other cultural institutions become meaningful tools in the process of maintenance and construction the cultural memory? The study case can be accepted as evidence of the transnational communication in the purpose to maintain above-national heritage in modern times.