Using the Data You Have to Create New Data for New Decisions

dc.audienceAudience::Public Libraries Section
dc.audienceAudience::Management and Marketing Section
dc.conference.date16-22 August 2014
dc.conference.placeLyon, France
dc.conference.sessionTypeManagement and Marketing with Public Libraries
dc.conference.titleIFLA WLIC 2014
dc.conference.venueLyon Convention Centre
dc.congressWLICIFLA WLIC 2014 - Lyon, France
dc.contributor.authorKoontz, Christie
dc.date.accessioned2025-09-24T08:22:44Z
dc.date.available2025-09-24T08:22:44Z
dc.date.issued2014
dc.description.abstractLibraries, gather data on a daily basis to present answers, build knowledge, or solve problems for customers. Why not direct these same processes of research and fact-finding toward organizational problems? Organizations such as libraries hold and have access to a wealth of data that can reveal the needs and interests of customers. Having an estimate of population-served based upon geographic market area, provides accurate basis for creation of a wide-range of valuable customer data.en
dc.identifier.relatedurlhttp://conference.ifla.org/ifla80/
dc.identifier.urihttps://repository.ifla.org/handle/20.500.14598/5662
dc.language.isoeng
dc.rightsAttribution 3.0 Unported
dc.rights.accessRightsopen access
dc.rights.urihttps://creativecommons.org/licenses/by/3.0/
dc.titleUsing the Data You Have to Create New Data for New Decisionsen
dc.typeArticle
ifla.UnitSection:Public Libraries Section
ifla.UnitSection::Management and Marketing Section
ifla.oPubIdhttps://library.ifla.org/id/eprint/990/

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