Going green as a marketing tool for libraries: environmentally sustainable management practices

Abstract

This paper deals with libraries’ awareness of ecological sustainability as part of the marketing strategy with high impact on both clients and stakeholders. Libraries are particularly responsible not only for disseminating information on environmental sustainability but also for serving as examples to follow. Small steps in going green can have a big impact on the library’s image. Activities in this field can be developed in cooperation with unpaid partners like NGOs, Friends of the Library groups etc. The paper will give examples from libraries in different countries from all over the world, dealing with ideas of how to gain recognition with a green identity, which conveys an attractive market image.