Sommarles – reading as a competition. What impact a reading campaign has on a small library in Norway

Abstract

The national, digital campaign “Sommarles.no” started in 2014 and is almost every public library in Norway participates in it. The campaign has changed the way many libraries work during summertime. The final goal is to encourage an interest in reading and ensure that the children read as much as possible through their long summer vacation by using elements of computer games in the campaign.