Social Media: Adding New Wings for Promotion to Shanghai University Library
| dc.audience | Audience::Knowledge Management Section | |
| dc.conference.sessionType | Knowledge Management | |
| dc.conference.venue | Greater Columbus Convention Center (GCCC) | |
| dc.congressWLIC | IFLA WLIC 2016 - Columbus, Ohio, United States of America | |
| dc.contributor.author | Liu, Hua | |
| dc.contributor.author | Zhang, Jiao | |
| dc.contributor.author | Li, Hongpei | |
| dc.contributor.author | Zhou, Yue | |
| dc.contributor.author | Lu, Ming | |
| dc.date.accessioned | 2025-09-24T08:36:33Z | |
| dc.date.available | 2025-09-24T08:36:33Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | As the most popular social media in China today, WeChat brings powerful opportunities as well as challenges to academic libraries. This paper describes a case study that how Shanghai University Library implemented a WeChat app for promoting library services. The results show the benefits that the WeChat app brings to the end users with more convenient, easy and quick access to library collections and other services. It also brings the benefits to the Library through creating a new channel for branding and marketing, managing online competitions and exhibitions. The results demonstrate that WeChat has become a new powerful platform for marketing library services and providing online references. It has become a mobile library on users’ palms, an important channel for library to maintain relationship with patrons. And it appears as a new growth pole for library innovation. | en |
| dc.identifier.citation | Pun, R.(2015), WeChat in the library: Promoting a New Virtual Reference Service Using a Mobile App. Library Hi Tech News,32(6), 9-11 QS(2016). QS University Rankings: Asia 2016 <http://www.topuniversities.com/university-rankings/asian-university-rankings/2016#sorting=rank+region=+country=+faculty=+stars=false+search= > Accessed 06.26.16 SHU(2016). Overview<http://en.shu.edu.cn/Default.aspx?tabid=23888> Accessed 06.26.16 SHU library(2016). About us< http://www.lib.shu.edu.cn/en/drupal/help/about> Accessed 06.26.16 Sun, Y.(2015). Applying WeChat Platform to Collaboratively Promote College Students to Read Classics and Improve Their Humanistic and Cultural Literacy. Higher Education of social science, 9(4), 5-8 Tencent(2016). WeChat Official Site<http://www.WeChat.com/zh_TW/ > Accessed 06.26.16 Xu, JH.(2015). Applications of Mobile Social Media:WeChat Among academic Libraries in China. Journal of Academic Librarianship 41(1), 21-30 | |
| dc.identifier.relatedurl | http://2016.ifla.org/ | |
| dc.identifier.uri | https://repository.ifla.org/handle/20.500.14598/5811 | |
| dc.language.iso | eng | |
| dc.rights | Attribution 4.0 International | |
| dc.rights.accessRights | open access | |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
| dc.subject.keyword | Social Media | |
| dc.subject.keyword | ||
| dc.subject.keyword | Shanghai University | |
| dc.subject.keyword | Academic Library | |
| dc.subject.keyword | Promotion | |
| dc.title | Social Media: Adding New Wings for Promotion to Shanghai University Library | en |
| dc.type | Article | |
| ifla.Unit | Section:Knowledge Management Section | |
| ifla.oPubId | https://library.ifla.org/id/eprint/1427/ |
Files
Original bundle
1 - 1 of 1