S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans
| dc.audience | Audience::Public Libraries Section | |
| dc.audience | Audience::Management and Marketing Section | |
| dc.conference.date | 16-22 August 2014 | |
| dc.conference.place | Lyon, France | |
| dc.conference.sessionType | Management and Marketing with Public Libraries | |
| dc.conference.title | IFLA WLIC 2014 | |
| dc.conference.venue | Lyon Convention Centre | |
| dc.contributor.author | Tan, Gene | |
| dc.contributor.author | Wan, Wee Pin | |
| dc.contributor.author | Teo, Jaclyn | |
| dc.date.accessioned | 2025-09-24T08:10:51Z | |
| dc.date.available | 2025-09-24T08:10:51Z | |
| dc.date.issued | 2014 | |
| dc.description.abstract | In 2013, National Library Singapore undertook a nation-wide marketing campaign to promote information literacy awareness to Singaporeans. As the term “information literacy” was difficult for the man-on-the-street to grasp, the campaign was branded as S.U.R.E., which stands for Source, Understand, Research and Evaluate. This campaign covered numerous aspects, such as the provision of accessible IL resources; promotion on both traditional and social media channels as well as engagement and outreach efforts to students and teachers. | en |
| dc.identifier.citation | Infocomm Development Authority of Singapore (2014) Infocomm Usage: Households and Individuals. Retrieved from: http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Infocomm-Usage-Households-and-Individuals Symantec Corporation (2014) Norton Survey. Retrieved from: http://www.symantec.com/en/sg/about/news/release/article.jsp?prid=20120411_01 Unknown (2013, September 7). Rise in online shopping scams. Today. Last accessed on July 9, 2014 http://www.todayonline.com/singapore/rise-online-shopping-scams Agosto, Denis. E (2002) Bounded rationality and satisficing in young people's Web-based decision making. Journal of the American Society for Information Science and Technology, Volume 53, Issue 1, pages 16–27, 2002. Last accessed on July 9, 2014 http://onlinelibrary.wiley.com/doi/10.1002/asi.10024/abstract;jsessionid=8534EB78C1838528FFD8EACA77BBEC91.f04t03?deniedAccessCustomisedMessage=&userIsAuthenticated=false Antzworkz Consultants 2014, NLB S.U.R.E. Year 1 Post-Campaign Review, confidential paper presented to the National Library Board (NLB) on 9 Apr 2014, Singapore. American Library Association. (1989). ALA Presidential Committee on Information Literacy: Final Report. Chicago: American Library Association. Retrieved from: http://www.ala.org/ala/mgrps/divs/acrl/standards/informationliteracycompetency.cfm#ildef (Accessed 7 July, 2011) http://www.nlb.gov.sg/sure/ | |
| dc.identifier.relatedurl | http://conference.ifla.org/ifla80/ | |
| dc.identifier.uri | https://repository.ifla.org/handle/20.500.14598/5349 | |
| dc.language.iso | en | |
| dc.rights | Attribution 3.0 Unported | |
| dc.rights.accessRights | open access | |
| dc.rights.uri | https://creativecommons.org/licenses/by/3.0/ | |
| dc.subject.keyword | information literacy | |
| dc.subject.keyword | marketing campaign | |
| dc.subject.keyword | social media | |
| dc.subject.keyword | Internet | |
| dc.subject.keyword | engagement | |
| dc.title | S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans | en |
| dc.type | Article | |
| ifla.Unit | Section:Public Libraries Section | |
| ifla.Unit | Section::Management and Marketing Section | |
| ifla.oPubId | https://library.ifla.org/id/eprint/925/ |
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