Facing our future: social media takeover, coexistence or resistance? the integration of social media and reference services
| dc.audience | Audience::Reference and Information Services Section | |
| dc.conference.sessionType | Reference and Information Services | |
| dc.contributor.author | Benn, Jill | |
| dc.contributor.author | McLoughlin, Dawn | |
| dc.contributor.translator | Martínez Ezquerra, Piedad | |
| dc.date.accessioned | 2025-09-24T08:02:31Z | |
| dc.date.available | 2025-09-24T08:02:31Z | |
| dc.date.issued | 2013 | |
| dc.description.abstract | Academic libraries around the globe have adopted a range of digital technologies to deliver enquiry and reference services. The use of social media by university libraries to communicate with staff and students is now as pervasive as traditional online reference services, such as email. Some libraries use these services in conjunction with each other, but for others there appears to be no interrelation. Is social media the future for reference services or a passing fad? This paper will examine the use of social media by academic libraries in the world’s top 100 universities. This will include the integration of social media with reference services, satisfaction with the use of social media in comparison with other digital reference services, the need for a social media strategy (or not) and the factors determining whether social media is successful. The authors will formulate the benefits of streamlining digital enquiry initiatives and services with the aim of providing the “one stop online shop”. | en |
| dc.description.abstract | Las bibliotecas universitarias de todo el mundo han adoptado una variedad de tecnologías digitales para ofrecer los servicios de referencia. El uso de las redes sociales por parte de la bibliotecas universitarias para comunicars, tanto con el personal como con los estudiantes, está ahora tan extendido como los servicios de referencia en línea tradicionales, como por ejemplo el correo electrónico. Algunas bibliotecas usan estos servicios de forma conjunta entre sí, pero para otras no parece existir interrelación. Son las redes sociales el futuro de los servicios de referencia o son una moda pasajera? Este documento examinará el uso de las redes sociales por parte de las bibliotecas de las 100 principales universidades del mundo. Abarcará la integración de las redes sociales en los servicios de referencia, la satisfacción del uso de las redes sociales en comparación con otros servicios de referencia digital, la necesidad de una estrategia en las redes sociales (o no) y los factores que determinan si una red social tiene éxito Los autores formularán los beneficios de la racionalización de las iniciativas y de los servicios de consulta de consulta digital con el objetivo de proporcionar el “punto de acceso único en línea” | es |
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| dc.identifier.relatedurl | http://2013.ifla.org | |
| dc.identifier.uri | https://repository.ifla.org/handle/20.500.14598/5089 | |
| dc.language.iso | spa | |
| dc.rights | Attribution 3.0 Unported | |
| dc.rights.accessRights | open access | |
| dc.rights.uri | https://creativecommons.org/licenses/by/3.0/ | |
| dc.subject.keyword | social media | |
| dc.subject.keyword | reference services | |
| dc.subject.keyword | integration | |
| dc.subject.keyword | academic libraries | |
| dc.title | Facing our future: social media takeover, coexistence or resistance? the integration of social media and reference services | en |
| dc.title | Afrontando nuestro futuro: absorción, coexistencia o resistencia a las redes sociales? la integración de las redes sociales y los servicios de referencia | es |
| dc.type | Article | |
| ifla.Unit | Section:Reference and Information Services Section | |
| ifla.oPubId | https://library.ifla.org/id/eprint/129/ |