Browsing by Author "IFLA Management and Marketing Section"

Now showing 1 - 6 of 6
  • Thumbnail Image
    Item
    Library Management and Marketing in a Multicultural World
    (K. G. Saur, 2007) IFLA Management and Marketing Section; Mullins, James L.
    The papers collected in this volume were presented at the conference entitled Library Management and Marketing in a Multicultural World in Shanghai, China from August 16–17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations and Institutions (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities – through marketing and management.
  • Thumbnail Image
    Item
    Management, marketing and promotion of library services based on statistics, analyses and evaluation
    (K. G. Saur, 2006) IFLA Management and Marketing Section; Kolderup Flaten, Trine; Koopman, Sjoerd
    Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles. (Open access since 14 August 2011)
  • Thumbnail Image
    Item
    Marketing Libraries in Web 2.0 World
    (De Gruyter Saur, 2011) IFLA Management and Marketing Section; Gupta, Dinesh K.; Savard, Réjean
    Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
  • Thumbnail Image
    Item
    Marketing library and information services I. International perspectives
    (K. G. Saur, 2006) IFLA Management and Marketing Section; Gupta, Dinesh K.; Koontz, Christie; Massísimo, Àngels; Savard, Réjean
    The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
  • Thumbnail Image
    Item
    Marketing Library and Information Services II. A Global Outlook
    (De Gruyter Saur, 2013) IFLA Management and Marketing Section; Gupta, Dinesh K.; Koontz, Christie; Massísimo, Àngels
    With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
  • Thumbnail Image
    Item
    The Virtual Customer: a new paradigm for improving customer relations in libraries and information services - Satellite Meeting Sao Paulo, Brazil, August 18-20, 2004
    (K. G. Saur, 2006) IFLA Management and Marketing Section; Soares Pinto Ferreira, Sueli Mara; Savard, Réjean
    « O cliente virtual: um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas. » « L'usager virtuel: un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information. » « El cliente virtual: un nuevo paradigma para mejorar el relacionamiento entre clientes y servicios de información y biblioteca. » For several years the concept of «virtual client» or «virtual customer» has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by IFLA's Management and Marketing Section and held in Sao Paulo in Brazil in August 2004. It contains papers from more general points of view such as the democratization of access to digital information to more specific questions such as virtual libraries and new services, not forgetting user and librarian education, web site design, more specialized information, etc. The readers of these proceedings will find along these pages a very stimulating content which will guide them towards better services for virtual clients. Papers are presented in the original language of their presentation (Portuguese, French, Spanish and English) with summaries in these four languages.