Marketing Library and Information Services II. A Global Outlook

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Date

2013

Journal Title

Journal ISSN

Volume Title

Publisher

De Gruyter Saur

Abstract

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

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Keywords

Subject::Management and marketing, Subject::Library marketing, Subject::Library and information science

Citation