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Title: Annual Report 2019-2020: Management and Marketing Section
Authors: IFLA Management and Marketing Section Standing Committee
Keywords: Subject::Professional Units
Subject::Management and marketing
Issue Date: Sep-2020
Publisher: International Federation of Library Associations and Institutions (IFLA)
Abstract: This report contains information about the Section’s objectives: 1) Increase knowledge and improve practices to reflect best management practices in libraries to support them in attaining their goals and to inspire and enhance professional practice globally. In 2020 the special focus will be on personnel matters and coaching; and 2) Increase capacity and knowledge of marketing processes and practices in libraries and IFLA sections to support them in meeting their goals. In 2020 the special focus will be on digital marketing and tools.
Appears in Collections:Annual Reports

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