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Title: Marketing Library and Information Services II. A Global Outlook
Authors: IFLA Management and Marketing Section
Gupta, Dinesh K.
Koontz, Christie
Massísimo, Àngels
Keywords: Subject::Management and marketing
Subject::Library marketing
Subject::Library and information science
Issue Date: 2013
Publisher: De Gruyter Saur
Series/Report no.: IFLA Publications Series;Vol. 159.
Abstract: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
ISBN: 9783110281040
Appears in Collections:IFLA Publications

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