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|Title:||Marketing Library and Information Services II. A Global Outlook|
|Authors:||IFLA Management and Marketing Section|
Gupta, Dinesh K.
|Keywords:||Subject::Management and marketing|
Subject::Library and information science
|Publisher:||De Gruyter Saur|
|Series/Report no.:||IFLA Publications Series;Vol. 159.|
|Abstract:||With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.|
|Appears in Collections:||Documents|
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