Marketing Library and Information Services II. A Global Outlook
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Date
2013
Journal Title
Journal ISSN
Volume Title
Publisher
De Gruyter Saur
Abstract
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Description
Keywords
Subject::Management and marketing, Subject::Library marketing, Subject::Library and information science