Please use this identifier to cite or link to this item:
https://repository.ifla.org/handle/123456789/1064
Title: | Marketing Library and Information Services II. A Global Outlook |
Authors: | IFLA Management and Marketing Section Gupta, Dinesh K. Koontz, Christie Massísimo, Àngels |
Keywords: | Subject::Management and marketing Subject::Library marketing Subject::Library and information science |
Issue Date: | 2013 |
Publisher: | De Gruyter Saur |
Series/Report no.: | IFLA Publications Series;Vol. 159. |
Abstract: | With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc. |
URI: | https://repository.ifla.org/handle/123456789/1064 |
ISBN: | 9783110281040 |
Appears in Collections: | IFLA Publications |
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Ifla-publication-series-vol-159-cover.jpg | 44.82 kB | JPEG | View/Open |
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