Please use this identifier to cite or link to this item: https://repository.ifla.org/handle/123456789/1065
Title: Marketing library and information services I. International perspectives
Authors: IFLA Management and Marketing Section
Gupta, Dinesh K.
Koontz, Christie
Massísimo, Àngels
Savard, Réjean
Keywords: Subject::Management and marketing
Subject::Library marketing
Subject::Library and information science
Issue Date: 2006
Publisher: K. G. Saur
Abstract: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
URI: https://repository.ifla.org/handle/123456789/1065
ISBN: 10: 3598117531
ISSN: 13: 9783598117534
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