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Title: The Virtual Customer: a new paradigm for improving customer relations in libraries and information services - Satellite Meeting Sao Paulo, Brazil, August 18-20, 2004
Authors: IFLA Management and Marketing Section
Soares Pinto Ferreira, Sueli Mara
Savard, Réjean
Keywords: Subject::Management and marketing
Issue Date: 2006
Publisher: K. G. Saur
Series/Report no.: IFLA Publications Series;Vol. 117.
Abstract: « O cliente virtual: um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas. » « L'usager virtuel: un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information. » « El cliente virtual: un nuevo paradigma para mejorar el relacionamiento entre clientes y servicios de información y biblioteca. » For several years the concept of «virtual client» or «virtual customer» has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by IFLA's Management and Marketing Section and held in Sao Paulo in Brazil in August 2004. It contains papers from more general points of view such as the democratization of access to digital information to more specific questions such as virtual libraries and new services, not forgetting user and librarian education, web site design, more specialized information, etc. The readers of these proceedings will find along these pages a very stimulating content which will guide them towards better services for virtual clients. Papers are presented in the original language of their presentation (Portuguese, French, Spanish and English) with summaries in these four languages.
ISBN: 3598218451
Appears in Collections:IFLA Publications

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