Librarians’ Innovative Challenges for Users: Librarian-led Library Marketing

Simple item page
dc.audienceAudience::Management and Marketing Sectionen_US
dc.contributor.authorShin, Baejae
dc.contributor.authorHan, Areum
dc.contributor.authorPark, Sejin
dc.coverage.spatialLocation::Republic of Koreaen_US
dc.date.accessioned2023-09-25T13:36:32Z
dc.date.available2023-09-25
dc.date.available2023-09-25T13:36:32Z
dc.date.issued2023-09-25
dc.description.abstractThe 'Librarian-led Library Marketing' program of the Chungnam Library is a significant initiative aimed at promoting a reading culture and strengthening social communication with local residents. The program has been ongoing since 2018 and focuses on three key areas to achieve its objectives: 1. Advocating Reading Communities: Librarians actively participate in reading community activities to foster a self-sustaining regional reading environment. The program has supported 25 reading communities in the last five years. 2. Writing Book Reviews: Librarians regularly publish book reviews in the highly subscribed Provincial newspaper. These reviews encourage more people to read, with 158 reviews published in the last five years. 3. Lectures on Books: Popular lectures are given by librarians on various books, helping users discover new books and expand their interests. Over the past five years, they have introduced 65 books to 1,650 users. The 'Librarian-led Library Marketing' program aims to create a sustainable reading ecosystem and enhance users' perception of the library and its librarians through organic communication. By actively engaging with the community and promoting reading in diverse ways, the Chungnam Library strives to enrich the lives of its users and contribute to the development of a thriving reading culture in the region.en_US
dc.identifier.urihttps://2023.ifla.org/poster-sessions/
dc.identifier.urihttps://repository.ifla.org/handle/20.500.14598/2832
dc.language.isoenen_US
dc.publisherInternational Federation of Library Associations and Institutions (IFLA)en_US
dc.relation.ispartofseries88th IFLA World Library and Information Congress (WLIC), 2023 Rotterdam;Poster Sessions
dc.rights.holderBaejae Shinen_US
dc.rights.holderAreum Hanen_US
dc.rights.holderSejin Parken_US
dc.rights.licenseCC BY 4.0en_US
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/en_US
dc.subjectSubject::Library marketingen_US
dc.subjectSubject::Reading promotionen_US
dc.subjectSubject::Library usersen_US
dc.titleLibrarians’ Innovative Challenges for Users: Librarian-led Library Marketingen_US
dc.typeEvents Materialsen_US
dc.typePostersen_US
ifla.UnitUnits::Section::Management and Marketing Sectionen_US
ifla.oPubId0en_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
019-shin-poster-en.jpg
Size:
553 KB
Format:
Joint Photographic Experts Group/JPEG File Interchange Format (JFIF)
Description:
Poster: Librarians’ Innovative Challenges for Users: Librarian-led Library Marketing
Download

Collections

World Library and Information Congress (WLIC) Posters