The ULtimate Library Hop: Discover, Connect, and Explore with UPD Libraries

Abstract

This poster illustrates the ULtimate Library Hop, a strategic marketing initiative of the University Library (UL), University of the Philippines (UP) Diliman, developed by the Strategic Communication, Research and Marketing (StratComm) Section to promote all 30 UP Diliman libraries through an interactive, gamifi ed exploration experience. The initiative aimed to increase awareness, engagement, and utilization of library spaces, collections, and services by encouraging participants to visit multiple libraries and actively interact with their resources and offerings. The initiative combined gamification, coordinated promotional campaigns, and onsite engagement activities to create an immersive user experience. Participant engagement was evaluated through documentation, feedback mechanisms, and observational insights to assess the initiative’s effectiveness. The poster shows how experiential and game-based participation fostered curiosity, enhanced users’ familiarity with library services, and encouraged exploration beyond their home academic units. Findings suggest that gamifi ed marketing initiatives can effectively increase user engagement, strengthen the visibility of academic libraries, and promote greater appreciation of the diverse resources and services available across the UP Diliman libraries.