Monsters United Animated GIF Books

Simple item page
dc.audienceAudience::Public Libraries Sectionen_US
dc.contributor.authorTan, Rebecca
dc.contributor.authorHeng, Huey Bin
dc.date.accessioned2023-11-16T15:48:31Z
dc.date.available2023-11-16
dc.date.available2023-11-16T15:48:31Z
dc.date.issued2023-11-16
dc.description.abstractThe Monsters United (MU) mascots (Camy, Hutsy, Rooky and Zecky) were created by the National Library Board Singapore, to enhance the in-library and digital experiences of children aged 7 to 9, and to spark their reading joy. To further strengthen MU's branding and identity, five animated books were created using the Graphic Interchange Format (GIF), bringing these books alive! These animated stories tell the origins of the four mascots and how they become a team. The animated books were launched together with a system-wide reading campaign across public libraries in Singapore that included genre-themed book displays, MU meet-and-greets, DIY in-library trails, storytelling and MU mini-book craft sessions. By leveraging technology and the power of stories, these animated books reach out and engage a much larger children audience, invite them to explore other book genres introduced by the various MU mascots, and bolster the ongoing reading initiatives at our public libraries.en_US
dc.identifier.urihttps://2023.ifla.org/poster-sessions/
dc.identifier.urihttps://repository.ifla.org/handle/20.500.14598/3087
dc.language.isoenen_US
dc.publisherInternational Federation of Library Associations and Institutions (IFLA)en_US
dc.relation.ispartofseries88th IFLA World Library and Information Congress (WLIC), 2023 Rotterdam;Poster Sessions
dc.rights.holderRebecca Tanen_US
dc.rights.holderHuey Bin Hengen_US
dc.rights.licenseCC BY 4.0en_US
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/en_US
dc.subjectSubject::Gamesen_US
dc.subjectSubject::Childrenen_US
dc.subjectSubject::Libraries for childrenen_US
dc.subjectSubject::Reading promotionen_US
dc.subjectSubject::Reading campaignsen_US
dc.titleMonsters United Animated GIF Booksen_US
dc.typeEvents Materialsen_US
dc.typePostersen_US
ifla.oPubId0en_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
183-tan-poster-en.pdf
Size:
715.68 KB
Format:
Adobe Portable Document Format
Description:
Poster: Monsters United Animated GIF Books
Download

Collections

World Library and Information Congress (WLIC) Materials