Benefits of developing and exploring library marketing plans in South Africa: A DUT experience
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Date
2024-05-27
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
International Federation of Library Associations and Institutions (IFLA)
Abstract
Presentation by Muvhulawa Romeo Matumba, [Durban University of Technology, South Africa] at the IFLA Management and Marketing Section Midterm meeting in Lima, Peru on 6 March 2024.
Description
Keywords
Subject::Library marketing, Subject::Management and marketing, Subject::Library management, Subject::Management, Subject::Professional Units