Benefits of developing and exploring library marketing plans in South Africa: A DUT experience

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ENG Romeo Muvhulawa Matumba.pdf (1.86 MB)

Date

2024-05-27

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International Federation of Library Associations and Institutions (IFLA)

Abstract

Presentation by Muvhulawa Romeo Matumba, [Durban University of Technology, South Africa] at the IFLA Management and Marketing Section Midterm meeting in Lima, Peru on 6 March 2024.

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Subject::Library marketing, Subject::Management and marketing, Subject::Library management, Subject::Management, Subject::Professional Units

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https://repository.ifla.org/handle/20.500.14598/3350

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