Marketing Libraries in Web 2.0 World

IFLA Management and Marketing Section

Marketing Libraries in Web 2.0 World

dc.audience	Audience::Management and Marketing Section	en_US
dc.contributor.author	IFLA Management and Marketing Section
dc.contributor.editor	Gupta, Dinesh K.
dc.contributor.editor	Savard, Réjean
dc.date.accessioned	2021-08-05T13:04:52Z
dc.date.available	2011
dc.date.available	2021-08-05T13:04:52Z
dc.date.issued	2011
dc.description.abstract	Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.	en_US
dc.identifier.isbn	9783110263312
dc.identifier.uri	https://repository.ifla.org/handle/20.500.14598/987
dc.language.iso	en	en_US
dc.publisher	De Gruyter Saur	en_US
dc.relation.ispartofseries	IFLA Publications Series;Vol. 145.
dc.rights.holder	International Federation of Library Associations and Institutions (IFLA)	en_US
dc.subject	Subject::Management and marketing	en_US
dc.subject	Subject::Library marketing	en_US
dc.subject	Subject::Web 2.0	en_US
dc.title	Marketing Libraries in Web 2.0 World	en_US
dc.type	Flagship Publications	en_US
dc.type	Serials	en_US
dc.type	Standards	en_US
ifla.Unit	Units::Section::Management and Marketing Section	en_US
ifla.oPubId	5631	en_US

Files

Original bundle

Now showing 1 - 1 of 1

Name:: Ifla-publication-series-vol-145-cover.gif
Size:: 14.41 KB
Format:: Graphics Interchange Format
Description:: Cover of IFLA Publication Series 145

Download

Collections

IFLA Publications