Librarians’ Innovative Challenges for Users: Librarian-led Library Marketing

Abstract

The 'Librarian-led Library Marketing' program of the Chungnam Library is a significant initiative aimed at promoting a reading culture and strengthening social communication with local residents. The program has been ongoing since 2018 and focuses on three key areas to achieve its objectives: 1. Advocating Reading Communities: Librarians actively participate in reading community activities to foster a self-sustaining regional reading environment. The program has supported 25 reading communities in the last five years. 2. Writing Book Reviews: Librarians regularly publish book reviews in the highly subscribed Provincial newspaper. These reviews encourage more people to read, with 158 reviews published in the last five years. 3. Lectures on Books: Popular lectures are given by librarians on various books, helping users discover new books and expand their interests. Over the past five years, they have introduced 65 books to 1,650 users. The 'Librarian-led Library Marketing' program aims to create a sustainable reading ecosystem and enhance users' perception of the library and its librarians through organic communication. By actively engaging with the community and promoting reading in diverse ways, the Chungnam Library strives to enrich the lives of its users and contribute to the development of a thriving reading culture in the region.