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|Title:||Marketing Libraries in Web 2.0 World|
|Authors:||IFLA Management and Marketing Section|
Gupta, Dinesh K.
|Keywords:||Subject::Management and marketing|
|Publisher:||De Gruyter Saur|
|Series/Report no.:||IFLA Publications Series;Vol. 145.|
|Abstract:||Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.|
|Appears in Collections:||Documents|
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|Ifla-publication-series-vol-145-cover.gif||Cover of IFLA Publication Series 145||14.41 kB||GIF|
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