Marketing Libraries in Web 2.0 World
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Date
2011
Journal Title
Journal ISSN
Volume Title
Publisher
De Gruyter Saur
Abstract
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Description
Keywords
Subject::Management and marketing, Subject::Library marketing, Subject::Web 2.0