Please use this identifier to cite or link to this item:
https://repository.ifla.org/handle/123456789/987| Title: | Marketing Libraries in Web 2.0 World |
| Authors: | IFLA Management and Marketing Section Gupta, Dinesh K. Savard, Réjean |
| Keywords: | Subject::Management and marketing Subject::Library marketing Subject::Web 2.0 |
| Issue Date: | 2011 |
| Publisher: | De Gruyter Saur |
| Series/Report no.: | IFLA Publications Series;Vol. 145. |
| Abstract: | Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. |
| URI: | https://repository.ifla.org/handle/123456789/987 |
| ISBN: | 9783110263312 |
| Appears in Collections: | IFLA Publications |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Ifla-publication-series-vol-145-cover.gif | Cover of IFLA Publication Series 145 | 14.41 kB | GIF |  View/Open |
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