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Title: Marketing Libraries in Web 2.0 World
Authors: IFLA Management and Marketing Section
Gupta, Dinesh K.
Savard, Réjean
Keywords: Subject::Management and marketing
Subject::Library marketing
Subject::Web 2.0
Issue Date: 2011
Publisher: De Gruyter Saur
Series/Report no.: IFLA Publications Series;Vol. 145.
Abstract: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
ISBN: 9783110263312
Appears in Collections:IFLA Publications

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