A practical guide to TRUE marketing: Marketing library and information services

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ENG Christie Koontz.pdf (2.11 MB)

Date

2024-05-27

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Publisher

International Federation of Library Associations and Institutions (IFLA)

Abstract

Presentation by Dr. Christie Koonz [Florida State University, USA] at the IFLA Management and Marketing Section Midterm meeting in Lima, Peru on 6 March 2024.

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Keywords

Subject::Library management, Subject::Management, Subject::Management and marketing, Subject::Professional Units

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https://repository.ifla.org/handle/20.500.14598/3347

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