S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans
Loading...
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
In 2013, National Library Singapore undertook a nation-wide marketing campaign to promote information literacy awareness to Singaporeans. As the term “information literacy” was difficult for the man-on-the-street to grasp, the campaign was branded as S.U.R.E., which stands for Source, Understand, Research and Evaluate. This campaign covered numerous aspects, such as the provision of accessible IL resources; promotion on both traditional and social media channels as well as engagement and outreach efforts to students and teachers.
Description
Keywords
Citation
Infocomm Development Authority of Singapore (2014) Infocomm Usage: Households and Individuals. Retrieved from: http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Infocomm-Usage-Households-and-Individuals
Symantec Corporation (2014) Norton Survey. Retrieved from: http://www.symantec.com/en/sg/about/news/release/article.jsp?prid=20120411_01
Unknown (2013, September 7). Rise in online shopping scams. Today. Last accessed on July 9, 2014 http://www.todayonline.com/singapore/rise-online-shopping-scams
Agosto, Denis. E (2002) Bounded rationality and satisficing in young people's Web-based decision making. Journal of the American Society for Information Science and Technology, Volume 53, Issue 1, pages 16–27, 2002. Last accessed on July 9, 2014 http://onlinelibrary.wiley.com/doi/10.1002/asi.10024/abstract;jsessionid=8534EB78C1838528FFD8EACA77BBEC91.f04t03?deniedAccessCustomisedMessage=&userIsAuthenticated=false
Antzworkz Consultants 2014, NLB S.U.R.E. Year 1 Post-Campaign Review, confidential paper presented to the National Library Board (NLB) on 9 Apr 2014, Singapore.
American Library Association. (1989). ALA Presidential Committee on Information Literacy: Final Report. Chicago: American Library Association. Retrieved from: http://www.ala.org/ala/mgrps/divs/acrl/standards/informationliteracycompetency.cfm#ildef (Accessed 7 July, 2011)
http://www.nlb.gov.sg/sure/