Using the Data You Have to Create New Data for New Decisions
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Koontz, Christie
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Libraries, gather data on a daily basis to present answers, build knowledge, or solve problems for customers. Why not direct these same processes of research and fact-finding toward organizational problems? Organizations such as libraries hold and have access to a wealth of data that can reveal the needs and interests of customers. Having an estimate of population-served based upon geographic market area, provides accurate basis for creation of a wide-range of valuable customer data.
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1. Marketprofs.com, “Topic: Research Metrics,” http://www.marketingprofs.com/ea/qst_question.asp?qstid=8292
2. Christie Koontz and Lorri Mon, Marketing and Social Media: a Guide for Libraries, Archives and Museums, (Lanham, MD: Rowman and Littlefield, 2014), 81-82.
3. Ibid.
4. Christie M. Koontz, Library Facility Siting and Location Handbook (Westport, CT: Greenwood Press, 1997), 31–61.
5. Serving Non-English Speakers in US Public Libraries: 2007 Analysis of Library Demographics, Services, and Programs, ALA Office for Research and Statistics, Office for Literacy and Outreach Services Office for Diversity, Public Programs Office, http://www.ala.org/offices/olos/nonenglishspeakers
6. “2010 Census Data Product Descriptions,” U.S. Census.gov, http://www.census.gov/2010census/news/pdf/data_products_2010_census2.pdf.
7. Koontz, “Library Facility…” 31-52.
8. “Research Using Secondary Data Sources,” Steppingstones Partnership, Inc, December 2004, http://www.steppingstones.ca/index.php?option=com_content&view=article&id=64:secondary-research&catid=17:research
9. Koontz and Mon, “Marketing…” 79.
10. Christie Koontz, Dean K. Jue, and Keith Curry Lance, “Neighborhood-Based In-Library Use Performance Measures for Public Libraries: A Nationwide Study of Majority Minority White/Low Income Markets Using Personal Digital Data Collectors,” Library and Information Science Research 27 (2005): 28–50
11. “IMLS Issues Public Libraries in the United States Survey FY 2010,” http://www.examiner.com/article/imls-issues-public-libraries-the-united-states-survey-fy-2010.
12. Koontz and Mon, “Marketing…” 86-88.
13. Lorri M. Mon, Bradley Wade Bishop, J. McGilvray, L. Most, T. Milas, and J. T. Snead, “Geography of Virtual Questioning,” Library Quarterly 79 (2009): 393–420.
14. Judy Ruttenberg and Heather Tunender, “Mapping Virtual Reference Using Geographic Information Systems (GIS),” http://web.archive.org/web/20100610103542/http://helios.lib.uci.edu/question/GIS-ALA2004/.
15. “Piwik Liberating Web Analytics,” http://piwik.org/.
16. “Google Analytics,” Google.com, http://www.google.com/analytics/.
17. Koontz and Mon, “Marketing…” 86-88.
18. Christie Koontz, Dean K. Jue, Lorri Mon, “PLUS+Maps: Improving Data Services for Public Libraries A White Paper for the Institute of Museum and Library Services Submitted 19 December 2013 in Partial Fulfillment of IMLS Project No. LG-61-12-0714-12
19. Cole, K. J. and A.C. Gatrell. 1986. “Public libraries in Salford: a geographical analysis of provision and access,” Environment and Planning 18(2): 253 – 268; Koontz, C.M., D. K. Jue, and K.C. Lance. 2005. Neighborhood-Based In-Library Use Performance Measures for Public Libraries: A Nationwide Study of Majority Minority White / Low Income Markets Using Personal Digital Data Collectors. Library and Information Science Research 27(1): 28-50; Sin, S. J. 2011. Neighborhood disparities in access to information resources: Measuring and mapping U.S. Public libraries’ funding and service landscape. Library and Information Science Research 33(1): 41 – 53.