A practical guide to TRUE marketing: Marketing library and information services
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Date
2024-05-27
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
International Federation of Library Associations and Institutions (IFLA)
Abstract
Presentation by Dr. Christie Koonz [Florida State University, USA] at the IFLA Management and Marketing Section Midterm meeting in Lima, Peru on 6 March 2024.
Description
Keywords
Subject::Library management, Subject::Management, Subject::Management and marketing, Subject::Professional Units